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This can be costly if you don’t pay your balances in full each month. However, store cards also tend to have higher APRs (annual percentage rates) as well. They’re also generally easier to get approved for than regular credit cards. Many store cards come with perks like discounts, rewards programs, special financing options, and even birthday gifts. So, for instance, if you open a store card at Boscov’s, you can only use it at Boscov’s. Store cards can only be used to make purchases from a single company or retailer, such as a department store. Private-label credit cards - also known as closed-loop cards or store credit cards - are credit cards or credit lines issued by a bank on behalf of a store. What are private-label and co-branded credit cards, you may ask? Some of these retailers include stores such as J.Crew, New York & Company, Bed Bath & Beyond, Ikea, Overstock, and many more.Ĭomenity offers both store cards and credit cardsĬomenity Bank issues both private-label and co-branded credit cards for its retail partners. Considering that Comenity provides credit programs on behalf of so many retailers, you might already be a cardmember yourself. The parent company also oversees Alliance Data Retail Services, which is also a credit card company.Ĭurrently, more than 50 million cardmembers hold an account with Comenity Bank. The bank is a subsidiary of Bread Financial, a financial services company, which recently changed its name to Bread Savings. While it changed its name to Comenity Bank in 2012, it continues to provide the same credit cards and high-yield savings accounts to its customers. Those store cards the clerks always ask you if you’re interested in applying for? Those are private-label credit cards.Ĭomenity Bank was first formed as World Financial Network National Bank in 1989 with the goal of providing private-label credit card services to various retail establishments. If you’ve ever bought anything from a department store - which you probably have - you know exactly what I’m talking about. These financing solutions make their way to you as a consumer in the form of private-label and co-branded credit cards.
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